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Fema
(Download the latest issue in PDF format )
 
 
| Format |
Print magazine, 64 pages |
| Launched |
1999 |
| Target |
Young women and men aged 15-25 in secondary schools, workplaces and organisational settings |
| Language |
English and Swahili |
| Frequency |
Quarterly |
| Content |
Sexuality, relationships, risk, HIV/AIDS, contraceptives, life skills, civic education, entrepreneurship, livelihoods, financial education and other lifestyle issues. All integrated into a high quality format with: cover stories with role models sometimes celebrities; club and advice pages; photo-novels; letters from readers and competitions. Each issue has a theme and editorial collection is done in one region of the country to profile Tanzania. |
| Print Run |
170,000 (2010) |
| Availability |
Distributed free of charge to 2417 secondary schools (2010) in every region of Tanzania, as well as over 350 partner organisations to support their community-based activities. A small percentage of copies are sold commercially and advertisement pages are sold to corporates to generate revenue. |
| Popularity |
According to the 2009 TAMPS (Tanzania All Media Products Survey), 42% of the adult population – equal to 9.8 million Tanzanians - know the  magazine. 12% - or 2.8 million - has read it within the last 7 days. |
| Related projects |
Femina HIP cultivates a culture of reading and supports the formation of Fema Clubs in and out of schools. Currently there are more than 600 Fema Clubs across Tanzania. Femina HIP has a ‘school policy’ and Fema magazine functions as an extra curricular material supporting the Ministry of Education and Vocational Training to implement the Guideline for HIV and Lifestyle Education (2006).  Femina also produces and disseminates a Fema User’s Guide to facilitate the use of the magazine as a teaching and learning tool. |
| SMS line |
In the sms mode of your mobile phone type "Fema", leave space then start typing your message to the Fema magazine. Send that sms to 15665.
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| Email |
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