Femina HIP, a multimedia, civil society initiative working across Tanzania to promote healthy lifestyles, HIV/AIDS prevention, sexual health, gender equality and civic education is one of the partners bringing you chezasalama.com website.

What makes HIP special?

Femina HIP uses media to help youth like you get the facts and make better decisions about how to stay safe, improve your relationships and learn more about job opportunities. Of course we also include lots of information on music, fashion and your favorite celebrities!

At Femina HIP we use a mix of education and entertainment (edutainment), presenting the facts in appealing, exciting formats that mirror youth culture and language. Our media products feature real life stories, role models and the drama of everyday life and give young people the chance to participate in the process thereby giving voice to ordinary people all over Tanzania.

Through the production of recurring, long term media vehicles with national reach, a media platform enabling people to express themselves, share experiences and learn has been created.

HIP encourages open talk! Young people need to speak up, - talk, talk, talk. We believe that positive, open talk is the best way to learn about life. In HIP we make sure that young people's voices are heard. We always work interactively with youth who help us come up with ideas for articles, model for our photostories and participate in our TV talk shows. Most of the material on chezasalama.com comes from our HIP media products, do you recognize the style?

HIP works through a range of medium magazines, TV, radio and internet - to enhance positive and democratic public debate, stimulate critical thinking and personal responsibility, and to contribute to behaviour and social change in Tanzania.

At HIP we believe in partnership, together we are so much stronger! HIP collaborates with schools, youth groups, NGOs, employers, District government, political leaders and others. On this website we have collaborated with SPW and GTZ. Our other activities are funded by the Sida (Sweden), the Royal Danish Embassy, the Swiss Agency for Development and Cooperation, the Royal Norwegian Embassy, USAID / PEPFAR and the Rapid Funding Envelope.

Other media products from Femina HIP

Fema Magazine is the most popular and in demand magazine in Tanzania! Articles about sexuality, relationships, risk, HIV/AIDS and other lifestyle issues are integrated into a glossy, colorful and attractive magazine, printed quarterly. 120,000 copies of Fema magazines are distributed free of charge to almost every secondary school in Tanzania and to hundreds of civil society organizations. Several thousand copies are also sold commercially throughout the country.
Femina HIP cultivates a culture of reading and supports the formation of Fema Reading Clubs and publishes a Users Guide to facilitate the use of the magazine as a teaching and learning tool.

Si Mchezo! ( No Joke!) magazine is for rural, out of school youth who are not accustomed to reading, containing messages about HIV/AIDS, healthy lifestyles, sexuality, skills, entrepreneurship and livelihoods. It is produced in collaboration with readers in their rural communities. For every issue, our editors travel to rural communities with a digital camera and laptop to collect the real-life stories and views of ordinary people.
Every two months we print 120 000 copies of Si Mchezo! (with an estimated 15 readers per copy) and distribute them free of charge or in a barter for transportation agreement to several hundred partner organizations in Tanzania including companies, civil society organizations and local government, particularly in the rural areas. Many large scale workplaces, such as the tea estates, use the magazine to educate their workforce and nearby communities.

HIP Publications: Femina HIP has produced a range of publications on different aspects of HIV/AIDS including Care and Treatment, Living Positively and how HIV affects children. These publications aim to break the silence surrounding HIV/AIDS and reduce stigma and are distributed to organizations, local government, Care & Treatment Clinics and Testing Centres across Tanzania to reinforce their work and help to fill an acute gap in the provision of information materials. People living with HIV/AIDs need our love and support. The only thing to fear is yourself!

Watoto Bomba
Watoto Bomba is an action-packed resource book for children growing up in Tanzania, touching on issues such as body changes, HIV/AIDS, bullying, disability and personal safety. The target audience is children 10-14 years old, as well as parents, guardians and teachers. Special Watoto Bomba episodes of Fema TV Talk Show will complement the book.

Fema TV Talk Show is a unique talk show FOR and BY youth, reinforcing and complimenting messages communicated in other HIP products. The 30-minute, weekly show in Swahili is broadcast nationally on ITV and EATV. The shows young host invites young people, experts, celebrities and politicians to discuss critical sometimes controversial issues relating to youth lifestyles. Increasingly, the shows are shot on location in rural areas allowing a wider public to share their experiences and giving voice to young people and communities who generally have a difficult time accessing the airwaves. Interactivity and commentary to the program are encouraged through SMS and email. CDs are available for use in community activities.

HIP Road Shows reinforce the media based messages via interpersonal, face-to-face communication. Members of the HIP team, drama groups and HIV positive activists travel to schools and communities all over Tanzania to meet with audiences in their own communities. This enables the HIP team to get feedback on use of the media products and to speak to the entire community, including parents, guardians, community leaders, religious leaders and local government authorities, stimulating public debate and a more positive, open atmosphere for social change.

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